Guest Profiles: The Secret to Personalization at Scale

When every detail about your guests is in one place, hospitality teams move beyond generic service and create meaningful, customized stays at scale.

The Guest Profiles feature in Dharma’s Operations Platform (OPS) build rich, dynamic dossiers for each guest, tracking preferences, past bookings, feedback, and special requests. Staff can use that information to anticipate needs, personalize communication, and make returning guests feel recognized and appreciated.

Comprehensive guest insights

Pull together booking history, feedback, preferences (room type, amenities, etc.), and past requests, so your team has full context before guests even arrive.

Preference-based service

With data like lounge access and room temperature preferences, staff can tailor the guest experience proactively, not reactively.

Dynamic communication history

Every interaction—emails, messages, complaints, compliments—is logged. That means staff always know what’s been promised, what’s been delivered, and what still requires follow-up.

Valued relationships, not just transactions

When guests see that a property remembers their preferences, loyalty grows. Guest Profiles help deliver those extras that feel personal, not generic.

Properties that use Guest Profiles and personalization see measurable results:

35%

of revenue comes from repeat bookings

61%

of travelers prefer personalized experiences.

30%

more upsells and cross-sells from centralized guest data

30%

higher guest satisfaction scores

"One of the best things about the OPS is how it keeps our team in sync. The platform helps us manage tasks and communication smoothly, even when some members of the team are working remotely. It’s made coordination a lot easier, so we can focus more on guest needs rather than organizing details.”

Pamela L.

Housekeeping Coordinator

"One of the best things about the OPS is how it keeps our team in sync. The platform helps us manage tasks and communication smoothly, even when some members of the team are working remotely. It’s made coordination a lot easier, so we can focus more on guest needs rather than organizing details.”

Pamela L.

Housekeeping Coordinator

"One of the best things about the OPS is how it keeps our team in sync. The platform helps us manage tasks and communication smoothly, even when some members of the team are working remotely. It’s made coordination a lot easier, so we can focus more on guest needs rather than organizing details.”

Pamela L.

Housekeeping Coordinator

"Before, it was hard for our team to keep track of returning guests and their preferences. Now, using the Guest Profiles feature, everything is right there in one place. Guests are always pleasantly surprised when we remember the little details, and it’s definitely helped us build loyalty and get more positive reviews.”

Luis P.

Pamela L.

Housekeeping Coordinator

Guest Profiles: The Secret to Personalization at Scale

Key capabilities

Comprehensive guest insights

Preference-based service

Dynamic communication history

Valued relationships, not just transactions

Book a call today and see how Guest Profiles can turn familiar into unforgettable!

Properties that use Guest Profiles and personalization see measurable results: