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Can AI Really Personalize the Guest Journey?

May 20, 2025

1 min read

At the 2025 Short Stay Summit in London, Dharma CEO Toivo Halvorsen joined a panel of industry leaders to explore one of hospitality’s most pressing questions:

“Reign of the Robots – Is AI going to replace human connection?”

In this short video clip, Toivo shares how AI is already transforming the guest journey, not by replacing people, but by making service smarter, more personal, and more proactive.

Watch the clip below to hear Toivo’s take on how AI can:

  • Personalize messages based on guest history and context
  • Adapt in real time using live data (like weather, preferences, or past tickets)
  • Support teams in delivering better service with less effort

Want to dive deeper? Check out our related blog:How to Personalize the Guest Journey Without Overloading Your Team