Making your FIFA guests and teams happier. 24/7.
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During peak periods, operational strain rarely comes from lack of effort. It comes from the relentless need to be available, consistent, and responsive around the clock, where even small gaps can ripple into bigger disruptions.
For hotels, the World Cup isn’t a single busy weekend. It’s weeks of sustained operational pressure where systems and teams are tested to their limits:
Full occupancy day after day, with no downtime to recover
Guests arriving at all hours, staying longer, and expecting faster, flawless responses
Housekeeping, maintenance, and front desk under constant strain
Temporary and rotating staff filling critical roles with limited familiarity
Multiple languages, cultures, and service expectations converging at the same time
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~1–6 million international visitors and 10 million total arrivals over 39 days
Cross-border travel and longer stays
Multiple languages and service expectations
Longer, sustained operational pressure
Dharma is built on a practical reality: running a hotel never stops, and guest needs don’t pause. From messaging and maintenance to bookings and revenue, every detail matters. We handle it all quietly in the background, so your property is maintained easily and your guests feel cared for without you being everywhere at once.
During peak periods, service inconsistency and communication gaps are exposed fast. New hires ask questions, night shifts need clarity, temporary staff don’t know where to look. Dharma’s Staff-Facing AI helps housekeeping, security, and temporary staff find answers, so your managers stay focused on leading the operation and not repeating instructions.
Guest messaging, reservations, housekeeping schedules, and maintenance follow-up are all handled, keeping your property running smoothly without direct involvement.
Every message, call, or urgent request is answered in real time, even on holidays. From midnight check-ins to last-minute changes or emergencies, guests always feel taken care of.
Cleanings and repairs are scheduled, tracked, and audited, ensuring units are guest-ready and issues are resolved immediately.
Your website, campaigns, listings, and promotions are designed, updated, and optimised to maximise direct bookings.
Cleanings and repairs are scheduled, tracked, and audited, ensuring units are guest-ready and issues are resolved immediately.
We also run your Airbnb listing, handling guest communication, pricing, and onboarding. You get more bookings, better reviews, and more time back.
We create and maintain your property’s central knowledge base with custom information, guides, and workflows. It powers your AI assistants, so both staff and guests always get accurate, property-specific answers.
