Making your FIFA guests and teams happier.
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During mega-events, hotel operational issues won’t come from lack of effort. But when the speed and consistency required to respond while operations are not met. The World Cup 2026 isn’t one busy weekend, but weeks of sustained pressure where small issues compound fast:
Full occupancy with no margin for recovery
Guests arriving earlier, leaving later, and asking more questions
Temporary staff unfamiliar with the property and workflows
Guest messages spread across multiple inboxes
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~1–6 million international visitors and 10 million total arrivals over 39 days
Cross-border travel and longer stays
Multiple languages and service expectations
Longer, sustained operational pressure
Dharma’s Operations Platform (OPS) is designed for exactly such rush moments. It plugs into your existing property management system and operational stack for real-time control without forcing your teams to learn new tools or replacing systems.
Instead of adding more software, Dharma connects guest communication, staff knowledge, and operational workflows into one system, making peak operations easier.
During events like the World Cup, guest questions don’t stop. They repeat, overlap, and arrive at all hours, across every channel. Dharma’s Guest-Facing AI handles this pressure quietly in the background, so your front desk and operations teams can stay focused on the property and not the inbox.
Guests receive clear, accurate answers around matches, check-in, and hotel services in their own language at any time. No queues at reception or repeated calls.
All property details, policies, and event-specific information live in a single Business Data Knowledge Base (BDKB). Guests get the same correct answers across every channel and shift.
Guest preferences and stay history are always available. Teams deliver thoughtful, consistent service even during busy periods.
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Messages from WhatsApp, OTAs, SMS, email, and social channels arrive in a single inbox. Your teams can prioritize faster, respond quicker, and stay organised during peak demand.
During peak periods, service inconsistency and communication gaps are exposed fast. New hires ask questions, night shifts need clarity, temporary staff don’t know where to look. Dharma’s Staff-Facing AI helps housekeeping, security, and temporary staff find answers, so your managers stay focused on leading the operation and not repeating instructions.
Entire staff works from the same up-to-date BDKB, reducing mistakes and confusion.
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Onboarding and training of event and seasonal staff is faster, reducing peak time stress when resources are limited.
Teams spend less time searching for answers and more time on delivering consistent service.
